To acquire one of the limited-edition, Michelin-inspired Vans, teens must prove their street tread by sharing a photo showing that they know how to check a tire’s tread depth using a penny and/or know how to check tire pressure, using the hashtag #StreetTreadContest.”Any time I have the opportunity to encourage youth to develop their knowledge and improve their safety, I want to get involved,” said Steve Van Doren, son of Vans’ cofounder and vice president of events and promotions.
“Using the iconic Michelin Man on our classic styles that are built on top of rubber will be a fun way to inspire tire safety and drive teens to take action.”To learn about critical tire safety checks and how to enter the #StreetTreadContest for a pair of limited-edition Vans, visit www.BeyondtheDrivingTest.com/StreetTread.
